We saw the Great Recession in 2007 change the world of fashion to a minimalists dream - Here arrived Phoebe Philo taking the helm of Céline in 2008, echoing the collective mood of the Great Recession. While minimalism was [and still is, thanks Bottega] a thing and the world was recovering from the hit, the shows never stopped. Shows were still just as exclusive as ever, just as exciting. The rush and adrenaline of a fashion show was irreplaceable. You couldn't put a price on the amount of images, press, publicity and brand awareness received when held. Though more recently when concerns of health and environment came into play, we choose to savour that feeling for another day - a safer day.
During this pandemic, as citizens of the world shift toward becoming netizens, the future of physical fashion shows seems as though they no longer hold priority. Instead, we see the emergence of FaceTime photoshoots and at-home shows. COVID-19 halted the fashion industries regular programming as we knew it, but one thing is clear - Although the economy took a hit from COVID-19, fashion shows will return to what it was in echo of the Great Recession. But recognising the silver lining to CO2 emission recovery and being reminded of the environmental responsibility each individual holds, there is no harm in progressing and considering a more cost-effective, eco-friendly way of showing a collection. Consider the hypotheticals above.
We had our foot in the door for an environmental change, now we're being pushed through it faster than we expected.
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ReplyDeleteWow, sounds great that fashion shows are still in. They really follow the protocols. Keep safe models!
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