Let's be blunt. How will fashion shows progress in the name of COVID-19?
Sterile, password-protected private livestream, interactive, 3D virtual-reality, 360 degree view, hologram, Black Mirror-like fashion shows? In the current world of eco-friendly Teslas, an increase in consciously produced clothing brands and large corporations such as Gucci leading the way in their Equilibrium promises, there was no denying fashion itself was already shifting to an industry that was kinder to the earth [
or so we think]. With this tragic pandemic in hand, the silver lining is that the global CO2 emissions have dropped drastically, effectively forcing the fashion industry to reevaluate what is necessary and what is not. We saw a digital shift in practices at Ellery's S/S18 first ever digital fashion show, effectively eliminating what would have been carbon footprint from the thousands of cabs to the venue, to the use of electricity, water and more. Ellery's show still garnered intense publicity for being innovative and was still published on Vogue.com. It reminds us of the question, '
Everyone is front row at a show with Instagram live', is there a need to hold them anymore? Let's look into this,
Continue for more. // Image photographed by Nicole Ku at Salasai NZFW 2016.